GBrakes: A Brand Backed by Decades of North American Experience
American-made brake lines, Spanish-made rotors, championship performance – and a company determined to do things with the highest quality in mind.
CARSON CITY, Nev. – GBrakes may be a new name, but the team behind it is anything but new.
Created by Alessandro Milesi and owned and operated by Giocar America, GBrakes combines more than three decades of North American braking experience with innovative products, advanced technologies, and a clear vision for the future.
To clear up any possible market confusion, GBrakes is not a subsidiary, representative, continuation, or division of Galfer. Likewise, Galfer is not a subsidiary or division of GBrakes or Giocar America. The companies operate separately, and neither represents the other.
That distinction is important to GBrakes—and one the company is proud to make.
A Family History – and an Independent Future
The familiarity between the two organizations comes from the Milesi family’s history in the braking industry.
Alessandro’s grandfather, Maffio Milesi, founded Galfer in 1956. His father, Giorgio Milesi, later founded Giocar America in the United States in 1992 and contributed to the early development of the patented wave®-shaped motorcycle brake rotor, which Giocar was the first to introduce to the North American market under the WAVE® trademark.
GBrakes, however, was created by Alessandro and built upon Giocar America’s own team, resources, relationships, and direct knowledge of the North American market.
“We respect our family’s history, but GBrakes has its own identity and direction,” said Alessandro Milesi, creator and CEO of GBrakes. “I created GBrakes with a clear vision for the future, supported by a team that knows this market, understands our customers, and is excited to build something distinctly our own.”
More Than Just Another Rotor Brand
Every GBrakes rotor is manufactured in Spain. The rotors are precision laser cut, double-disc ground, and cryogenically treated to deliver consistency, stability, and dependable performance.
GBrakes also owns the WAVE® trademark in the United States and Canada.
But GBrakes is about much more than rotors.
The company offers over 3,200 brake-hose applications designed, engineered, and manufactured in the United States, along with performance brake pads manufactured in Europe and incorporating NRS technology.
For V-Twin riders and bike builders, GBrakes offers an exceptional level of customization, with a wide range of designs, finishes, colors, and configurations.
Rotors, brake lines, pads, customization, and knowledgeable technical support – all from one experienced North American organization.
Fast Out of the Gate
GBrakes launched in 2025 and wasted no time demonstrating what the brand could do.
During its first full Supercross season, GBrakes won the 2026 AMA 450SX Supercross Championship with Ken Roczen. The brand has also achieved strong racing results in the Bagger Racing League, MotoAmerica road racing, and motocross competition.
“We did not enter this market with promises about what we might accomplish someday,” Milesi said. “We came in with advanced products, an experienced team, and the confidence to compete at the highest level. Winning the 450SX Championship with Ken Roczen is an incredible validation of our products, our people, and our direction.”
Built for the North American Market
GBrakes is supported by longstanding relationships with some of the most recognized names in the North American powersports industry, including:
Western Power Sports
LeMans Corporation, including Parts Unlimited and Drag Specialties
Comoto Holdings, including Cycle Gear, RevZilla, and J&P Cycles
Rocky Mountain ATV/MC
MotoSport
The company operates from Giocar America’s more than 28,000-square-foot United States facility, where a team of 24 employees provides inventory, customer service, technical assistance, sales, marketing, product development, and racing support.
“You do not learn the North American market by simply opening a building here,” Milesi added. “You learn it by spending decades working with its distributors, dealers, builders, racing teams, and riders. We have been doing that since 1992, and that experience is behind everything we do at GBrakes.”
GBrakes brings together the excitement and freedom of a new brand with the people, relationships, and experience of an established North American company.
It is independent, innovative, proven through competition – and just getting started.
About GBrakes
Created by Alessandro Milesi and owned and operated by Giocar America, GBrakes is an independent performance-braking brand serving the United States and the International community. It’s portfolio includes trademarked WAVE® rotors; over 3,200 American-designed, engineered, and manufactured brake-line applications, advanced performance brake pads, and extensive V-Twin customization.
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