Editorial Word: This launch notes that the Harley-Davidson Manufacturing facility Racing Crew, which competes within the MotoAmerica King Of The Baggers sequence, is transferring to the Juneau Avenue campus. In this video from FOX6 Information, Harley-Davidson President, CEO, and Chairman Jochen Zeitz additionally talks concerning the firm’s racing actions beginning at 18:00 into the video.
HARLEY-DAVIDSON UNVEILS DAVIDSON PARK, A NEW COMMUNITY PARK AT ICONIC MILWAUKEE HEADQUARTERS
Spearheaded by the Harley-Davidson Basis and designed by acclaimed designers Heatherwick Studio, Davidson Park will profit workers, area people and guests to Milwaukee.
MILWAUKEE (June 24, 2024) – Harley-Davidson, Inc. (“Harley-Davidson” or “H-D”) (NYSE: HOG) right now formally unveiled the newly created group park, Davidson Park (“the Park”), at its iconic Juneau Avenue campus in Milwaukee.
The undertaking, pioneered by the Harley-Davidson Basis (“the Basis”), has been created in partnership with internationally acclaimed designers, Heatherwick Studio who conceived and oversaw an unique design to remodel the 4-acre parking zone simply south of the Firm’s 3700 W. Juneau Avenue constructing right into a soulful inexperienced area that can be utilized by everybody who lives in and visits Milwaukee’s Close to West Facet (“NWS”). As a part of the undertaking group, HGA served because the architect and engineer of report and Greenfire Administration Providers as the development accomplice, with each Milwaukee-based corporations partnering with Heatherwick Studio to convey the design imaginative and prescient to life.
“After we began this undertaking, we did so with one principal objective, and that was to additional join the Firm with our hometown Milwaukee, a spot that we’ve been proud to name residence for over 120 years,” mentioned Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “Irrespective of how briskly you progress ahead, you may always remember the place you’ve come from – this undertaking each celebrates our heritage and reinforces the ability of the Harley-Davidson model to be a pressure for good inside our communities.”
“Davidson Park has been a rare collaboration between the studio and native companions, faculties, artists and the Forest County Potawatomi group, to remodel an uninspiring concrete parking zone into a brand new public park and occasions amphitheater for Milwaukee. Created for the local people, with the group’s collaboration and assist, it’s a spot the place folks can come along with family and friends to take pleasure in a few of the wildness of Wisconsin’s unbelievable nature, take heed to the state’s greatest music, or expertise the vitality of a bike rally. Harley-Davidson has been a part of Close to West Facet’s historical past for over 120 years and the park is a pure subsequent chapter of their joint story. Because the crops develop and mature, the intention is that the area more and more honours each the heritage of Harley-Davidson and offers the residents one thing to not simply take pleasure in, however to really feel pleased with,” mentioned Thomas Heatherwick, Founder and Director, Heatherwick Studios.
“On behalf of the Harley-Davidson Basis, we’re actually excited to formally unveil Davidson Park – we imagine that the Park will present a much-needed greenspace in our area people – however importantly an area that may be shared by all,” mentioned Tori Termaat, President, The Harley-Davidson Basis.
Historical past and Idea
In 2021, the Basis sponsored an Appreciative Inquiry Summit in partnership with Close to West Facet Companions, a non-profit based to make the NWS an ideal place to reside, work, play and keep by revitalizing and sustaining thriving enterprise and residential corridors.
The Summit introduced collectively over 200 NWS stakeholders, together with residents, youth, and native companies, to understand their hopes and goals for the neighborhood. Among the many key group wants recognized was a protected inexperienced area that helps well being, well-being, artwork and tradition, and a spot for youth to play. Enter from the stakeholders served as the premise for Heatherwick Studio’s distinctive group park design.
From the beginning, the ambition for Davidson Park has been to create an inclusive place that everybody who lives or visits NWS can name their very own – whether or not they use the park as an area to chill out, to benefit from the native artwork and tradition scene or attend an occasion.
“Davidson Park is a testomony to the ability of collaboration and listening,” says Peter Balistrieri, Principal and Nationwide Company Market Sector Chief at HGA. “Voices from everywhere in the Close to West Facet—from Potawatomi leaders to native college students and group teams—performed a vital function all through the method. That is really a park for the group, by the group.”
Davidson Park Options
The Hub and Basis Stone
Celebrating togetherness and paying homage to historical past and group, on the coronary heart of Davidson Park is “The Hub”, a sunken multi-use occasions area, an amphitheater roughly 272 toes vast with tiered seating, set amongst lush crops and timber. The design promotes coming along with its round structure outlined by a mix of bike driveways and turning circles, parking bays, sidewalks, crops, seats, and 360-degree viewpoints.
In a single course, “The Hub” will present views of the brick buildings of the unique residence of Harley-Davidson. Within the different, guests will see a park sown with 120 native plant species, together with 20 species of timber and 100 species of perennials, a few of that are sacred to the Forest County Potawatomi tribe, who’ve helped present steering all through the method.
The Hub has been constructed with ten kinds of regionally sourced brick, pure wany-edge timber, and weathered metal with a lovely heat patina. Along with tripling the inexperienced area akin to lawns and plantings, the park integrates a dynamic system of inexperienced infrastructure, together with native bioswales, permeable pavers and cisterns to seize a whole lot of hundreds of gallons of stormwater – a major contribution to regional infrastructure and the setting. With a dedication to sustainability, the park’s design shall be one of many first SITES—a score system for sustainable land design and growth—licensed tasks in Wisconsin.
The Basis Stone is situated on the middle of the Hub (the occasion and gatherings amphitheater, recessed into the bottom) and is 4 toes in diameter made out of forged iron. The Basis Stone has been designed by native artist, and Milwaukee Institute of Artwork and Design scholar, Megan Huss, and celebrates the Close to West Facet and the creation of this new group park in Milwaukee.
“I’m extremely honored to be part of the historical past of Harley-Davidson and I’m able to showcase the sense of group within the Close to West Facet neighborhood by way of my work,” mentioned Huss.
Important Road
Important Road is the principle pedestrian thoroughfare by way of the Park, envisioned to be used for occasions akin to farmers’ markets, craft festivals & meals vans. The road additionally connects all main areas of the park together with the Hub, playground, group garden, picnic knoll, serenity backyard, and viewing lawns, surrounded by native crops, together with 100 species of perennials and twenty species of timber. Individuals can stroll throughout or round Important Road to entry the Hub, making it a energetic place for social interplay. At evening, the road could have a festive ambiance with catenary lights above that change colours.
Union Plaza
The primary pedestrian entrance to the park is Union Plaza, situated off West Highland Boulevard. At roughly 11,000 sq. toes, the plaza results in Important Road and the Hub and shall be a vacation spot in itself, with versatile area for non permanent markets, meals vans, and occasions. Union Plaza shall be made out of concrete with various textures. It’s residence to a 10-foot tall, weathered metal sculpture impressed by Harley Davidson’s iconic bar and protect.
North and South Garden
Situated off Important Road to the northeast is the group North Garden. The Garden is roughly 7,600 sq. toes in dimension and is surrounded by planting, which can present shade and a lovely setting for rest, play & group occasions.
The South Garden picnic knoll is adjoining and east of Important Road and north of the Union Plaza. It’s a place for folks to collect on picnic benches, whether or not this be household lunch, canine walkers having a chat, or faculty kids collaborating in studying actions. The picnic knoll is roughly 5,750 sq. toes in dimension and is an excellent place to be whereas surrounded by greenery.
Little Legends Playground
Situated within the south portion of the park off Important Road, Legends Play Space was designed in collaboration with the NWS group to understand the imaginative and prescient of a nature play space. Parts embody wood log climbers, steppingstones, and hillside climbing. Little Legends Playground is 6,000 sq. toes of accessible parts for youths ages 1 to 12.
Viewing Hills
Three hillside Viewing Hills are adjoining to the southwest portion of the Hub. Every hill is roughly 2,300 sq. toes and offers views overlooking the Hub throughout particular occasions akin to film nights, theatre occasions, or music efficiency occasions. The Hills additionally present a spot to chill out surrounded by native crops, a few of that are sacred to the Forest County Potawatomi., together with 100 species of perennials and twenty species of timber.
1903 Tavern
In partnership with Molson Coors, 1903 Tavern brings collectively two iconic Close to West Facet anchor establishments to supply Davidson Park guests a relaxed open-air setting to socialize whereas having fun with a chilly beverage. 1903 Tavern will serve an assortment of canned drinks together with beer, malt, seltzers and non-alcoholic drinks. A portion of the income from 1903 Tavern goes again into amplifying Davidson Park’s ambition.
Potawatomi Serenity Backyard
The Serenity Backyard is a results of a detailed collaboration between the Forest County Potawatomi leaders and the Harley-Davidson Basis. The backyard displays the geometry of the drugs wheel, a logo of significance for a lot of Native American tribes together with the Potawatomi. A grandfather stone is situated on the middle of 4 quadrants of drugs crops that mark the cardinal instructions of the wheel. These crops embody tobacco to the east, cedar to the south, sage to the west, and sweetgrass to the north. All are invited to make use of this backyard as a spot for contemplation, reflection, and meditation.
An accessible and inclusive area, Davidson Park shall be open and welcoming for all (residents, group members, and guests) to take pleasure in, collect, and join. We’ll proceed to hunt ongoing stakeholder suggestions – incorporating and inspiring group and customer voices to tell future enhancements and altering pursuits.
Future Campus Growth
As we speak’s opening marks the primary section of growth at Juneau Avenue. The Firm’s imaginative and prescient for the campus is to concentrate on multi-purpose growth, guaranteeing that developments proceed to rejoice Harley-Davidson and its historical past, whereas recognizing the necessity to evolve the area to be related not just for right now, however for the long run. And because the Firm continues to discover alternatives for the broader campus, we stay dedicated to our mission and imaginative and prescient.
As a part of the following section of growth, two thrilling additions are coming to Juneau Ave – a STEAM Lab and the Harley-Davidson Manufacturing facility Racing Headquarters.
Harley-Davidson acknowledges the significance of Science, Know-how, Engineering, Artwork, and Math (STEAM) in schooling and the significance of serving to construct the following technology of expert staff. The STEAM lab will allow H-D to additional accomplice with native organizations and faculties to offer college students direct entry to assets, obtain mentoring from our proficient workers, expertise hands-on studying, and encourage profession exploration in STEAM fields.
Racing has been a part of H-D historical past for over 100 years and is a compelling solution to convey its model narrative to life for purchasers and followers. The H-D Manufacturing facility Racing Crew will transfer again to the place all of it started, giving guests to the historic H-D headquarters an thrilling and fascinating behind-the-scenes look and enhancing customer-facing experiences in alignment with the Firm’s campus technique.
To study extra about Davidson Park, together with upcoming occasions, go to h-d.com/davidsonpark.
About Harley-Davidson
Harley-Davidson, Inc. is the dad or mum firm of Harley-Davidson Motor Firm and Harley-Davidson Monetary Providers. Our imaginative and prescient: Constructing our legend and main our business by way of innovation, evolution and emotion. Our mission: Greater than constructing machines, we stand for the timeless pursuit of journey. Freedom for the soul. Our ambition is to keep up our place as essentially the most fascinating bike model on the planet. Since 1903, Harley-Davidson has outlined bike tradition by delivering a bike life-style with distinctive and customizable bikes, experiences, bike equipment, using gear and attire. Harley-Davidson Monetary Providers offers financing, insurance coverage and different packages to assist get riders on the street. Harley-Davidson additionally has a controlling curiosity in LiveWire Group, Inc., the primary publicly traded all-electric bike firm in the USA. LiveWire is the long run within the making for the pursuit of city journey and past. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson and capitalizing on a decade of learnings within the EV sector, LiveWire’s ambition is to be essentially the most fascinating electrical bike model on the planet. Be taught extra at harley-davidson.com and livewire.com.
About The Harley-Davidson Basis
The Harley-Davidson Basis, established in 1993, is the philanthropic arm of Harley-Davidson, Inc. The Basis cultivates social impression by way of worker volunteerism, collaboration with different non-profit organizations and investments in youth packages that foster STEAM innovation and programming. Our Basis priorities embody a dedication to our residence, the Close to West Facet of Milwaukee, and the communities the place we reside and work throughout the globe.
About Heatherwick Studio
Heatherwick Studio is a group of over 250 drawback solvers devoted to creating the bodily world round us higher for everybody. Based mostly out of our mixed workshop and design studios in London, Shanghai, and California, we create buildings, areas, objects and infrastructure. We need to see a world the place the buildings and locations round us are radically extra joyful, partaking and human.
Our group of architects, designers, makers, engineers and panorama architects share a motivation to design soulful and impactful locations, which rejoice the complexities of the true world. The strategy driving every thing is to steer from human expertise slightly than any fastened design perception.
The studio’s accomplished tasks embody a number of internationally celebrated buildings, together with the not too long ago accomplished Little Island, a brand new park and efficiency area in New York, the award-winning Zeitz MOCAA in Cape City, Azabudai Hill district in Tokyo, Coal Drops Yard in London, and the UK Pavilion on the Shanghai World Expo 2010.
The studio is presently engaged on 30 reside tasks in ten nations. These embody Hainan Efficiency Artwork Centre, a serious cultural establishment in China, mixed-use tasks in Shanghai and Seoul, in addition to new headquarters for Google in London (in collaboration with BIG).
About HGA
HGA is an acclaimed interdisciplinary design agency dedicated to creating a optimistic, lasting impression for our shoppers and communities by way of research-based, holistic options. The agency believes that nice design requires a way of curiosity—forming deep perception into our shoppers, their contexts, and the human situation. HGA is a collective of over 1,000 architects, engineers, inside designers, planners, researchers, and strategists, with 13 workplaces. The nationwide follow spans a number of markets, together with company, cultural, schooling, native and federal authorities, healthcare, and science and know-how. Go to HGA.com or comply with on LinkedIn and Instagram.
About Greenfire Administration Providers
Greenfire Administration Providers is a minority-owned building firm with workplaces in Milwaukee and Wausau, Wisconsin and is managing tasks all through the Midwest. Based in 2010, Greenfire is a subsidiary of Potawatomi Ventures, the funding arm of the Forest County Potawatomi Group. Greenfire is a good, native building supervisor that gives modern building companies to each undertaking all through a number of industries. In 2021, Greenfire was acknowledged by the State of Wisconsin with the very best licensed spend for building/structure and engineering.
