After a really lively yr, MV Agusta’s COO units the proverbial document straight on firm directives.
This previous yr has carried an terrible lot of motion for MV Agusta.
MV Agusta: 2023 Hindsight
2022 ended with Agusta stating jubilantly that they had been a debt-free model; this was adopted up with PIERER Mobility (KTM AG) shopping for a 25.1% stake in Agusta, and Agusta, in flip, assuring their followers with a launch saying their intentions to remain separate from Group Orange.
After this, KTM’s mum or dad firm was recorded saying they had been excited by an even bigger p.c stake of MV Agusta, and the model’s Fortunate Explorer was quickly seen (by an Orange board member) as a less-than-ideal mannequin for MV’s trajectory (spoiler: the 5.5 was taken away on “short-term cease” later within the yr).
It was additionally round this time that NHSTA paperwork had been discovered exhibiting some reasonably in depth plans for MV’s ranges – bikes that quickly benefitted from some plant renovations and can probably additionally see the perks of that new manufacturing line with a number of renamed fashions.
MV Agusta: At this time
Quick ahead to in the present day, and we all know now that KTM can have a 50% stake in MV Agusta by 2026; some might deem this information to be dour, however there’s no denying that KTM AG’s help has additionally clearly catapulted MV’s success and capabilities to new heights.
The consequence?
a promise of much more drool-worthy bikes for us to ogle (the Superveloce 98 Edizione Limitata and the radically totally different “Superveloce Arsham,” amongst others).
MV Agusta: Looking forward to the long run
So, what does all of this imply for the way forward for MV Agusta as a model?
Luca Martin, an MV Agusta Motor S.p.A. Board Member, and the corporate’s COO has launched a press release assuring MV followers that there’s a nice deal the model is worked up to carry to 2024.
Right here is an excerpt of that assertion, with the complete deal archived on the finish of this text:
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What do you suppose the long run holds for MV Agusta?
*All media supplied by MV Agusta*
Right here is Martin’s full assertion:
| “After we look again at first of 2023, we’re astonished by the variety of modifications, implementations, and enhancements which were put in place throughout this primary yr working along with KTM. Was all of it excellent? No. We all the time attempt for perfection, and subsequently, we’re happy with what has been finished, however on the identical time, we’re absolutely conscious of what might be additional improved.
We’re absolutely conscious that our prospects have skilled challenges, such because the delay in components supply or the renewed seller community, which hasn’t had an optimum penetration within the territory. I need to take this chance to once more let our prospects and followers know that we take heed to them, and each choice of ours is predicated on one distinctive purpose: placing our prospects on the centre of our consideration. After we determined to reboot the complete seller community, we had been conscious that this is able to have created disruption at first of the method, however we’re additionally certain that such a call has taken MV Agusta on the fitting path to offer one of the best buyer expertise sooner or later. The seller community will additional increase in 2024, with an improved penetration, our product ambassadors and technicians at every single dealerships are being extensively educated and the choice course of for enterprise house owners to work with MV Agusta may be very strict. Prospects are on the middle of our strategy, and to attain that, we now have so much to do. Similar goes relating to components availability. The warehouse and system integration with PIERER Mobility AG has taken a substantial period of time, inflicting short-term disruptions, however such course of can be finalized in early 2024, and such challenges for our prospects will finish. I personally consider that transparency is one of the simplest ways to create a wholesome relationship with our prospects and followers, and subsequently, I needed to take this chance to overtly tackle the challenges that our prospects have confronted in 2023 and to thank them for his or her ardour and love.” – Luca Martin, MV Agusta Motor S.p.A. COO / Board Member (MV Agusta) |
