Each customized motorbike, restomod, race bike, and OEM launch that we love has one factor in widespread—somebody designed it. Whether or not it’s a extremely skilled industrial designer penning a brand new motorbike for a significant model, or a grasp of metalwork bringing their imaginative and prescient to life with their arms, each two-wheeled marvel was born from somebody’s inventive thoughts.
However what makes them tick? What are their influences? And what’s the secret sauce that makes their work so flavorful? These questions are examined with scrutiny and an open thoughts, in a brand new on-line channel, TopID-Hub.
Quick for ‘Prime Industrial Designers Hub,’ TopID-Hub is a brand new subscription-based video channel that profiles high industrial designers within the moto and auto industries, and customized motorbike builders, by pitching an array of key questions at them and packaging their responses into 25-minute-long episodes. 4 years within the making, it’s the brainchild of Paulo Rosas—an achieved car graphics and moto gear designer, and motorsports advertising inventive, in his personal proper.
Most customized motorbike aficionados know Paulo because the founding father of the fashionable leather-based motorbike gear model, Pagnol Motor. However he’s additionally the inventive pressure behind Pace Machines Design—a advertising and design studio with an illustrious shopper record that features MotoGP, Moto2, and Moto3 racing groups, Alpinestars, Scorpion, Polaris, Indian Bikes, Triumph, Walt Siegl, Roland Sands Design and extra.
“The gorgeous and putting bikes and vehicles we see right here on Bike EXIF, or on the road and at reveals, are actually a byproduct of any individual’s skilled and gifted thoughts,” says Paulo. “It’s about their mindset, mentality, imaginative and prescient, and artistic course of that they’ve developed over years and years of expertise.”
“So what if we may extract, dissect, and tastefully package deal that elusive intangible worth {that a} top-tier inventive thoughts has… and get them paid?”
The thought of TopID-Hub wasn’t simply impressed by Paulo’s love for design (and bikes), but in addition by his perspective on the imbalance current within the enterprise aspect of the customized scene. “At bike reveals, not solely do the ‘artists’ not receives a commission, however they should pay to journey to the present, discover a lodge, and feed themselves, usually on the premise that they’re getting publicity,” he laments. “This may be true for up-and-coming customized builders—however positively not for big-name workshops, whose work is what attracts guests to the present within the first place.”
As for the content material itself, Paulo cites the favored Netflix sequence, Chef’s Desk, as unfastened inspiration for TopID-Hub. Every episode focuses on a distinct top-tier inventive, pitching the identical set of questions at them—usually with wildly totally different solutions. It’s about asking the precise inquiries to get the precise solutions, after which presenting them in an accessible means.
TopID-Hub’s first two episodes are able to go, with sufficient footage in retailer for eleven extra episodes already shot. The record of friends is illustrious—starting from Bike EXIF alumni to designers at main motorbike and automotive corporations.
The primary episode profiles the extremely gifted Hugo Eccles from Untitled Bikes, and the second the equally gifted Michael LaFountain, higher often called Raccia Bikes. Different customized motorbike builders embrace Enormous Moto’s Invoice Webb and Advert-Hoc’s David Gonzalez.
On the OEM aspect, Paulo speaks to high motorbike and automotive designers Wealthy Christoph, Bjorn Shuster, and Ian Dunn, and clay modeler Richard Mitchell. He additionally ropes in David Mata, the person behind Dave Design—a Spanish studio that designs helmet graphics for the likes of Marc Marquez and Carlos Sainz—and Greg Tada—a senior designer working for Aprilia beneath Miguel Galluzzi. There’s an episode devoted to Paulo’s personal journey and insights as properly.
With every episode, Paulo and his friends discover ideas like the place creativity comes from, how a lot of a distinction a proper schooling makes, and how one can make the soar from having an creativeness to tapping into it to create one thing tangible. They discuss in regards to the significance of mentorship and breakthrough moments of their careers and share their views on electrical mobility. It’s these subjects that excite Paulo—and TopID-Hub is his means of sharing that enthusiasm and data.
“Do all of them have the identical processes? Nope,” he tells us. “Some do, however most don’t to this point. They’re all very curious as to what the others answered—so this can be a nice studying expertise not only for viewers, however for these personalities as properly. In spite of everything, one can by no means cease studying.”
“The quantity of content material on the market at this time with little to no substance is big—your time isn’t. So select correctly.”
Subscriptions for TopID-Hub are actually open, with a particular introductory value of $50 a yr. The primary two episodes and an introductory video can be found now, and two extra episodes will drop every month.
If that seems like your cup of café au lait, we’d counsel leaping to it earlier than that value goes up. And when you’re caught for last-minute Christmas reward concepts, TopID-Hub affords reward subscriptions too.
Produced in partnership with TopID-Hub | Instagram | Opening picture by Aaron Brimhall
If you’re a high tier moto or auto designer, or customized builder, and wish to be thought-about for this undertaking, contact Paulo by way of the TopID-Hub web site.
