From EICMA to North America, Benelli has Arrived as By no means Earlier than
Frisco, TX: We’re thrilled, sure, thrilled, to announce a momentous first within the 100-year historical past of Benelli; its bikes at the moment are distributed in North America by Keeway Group, co-owner and unique worldwide company supervisor of the Benelli model. In brief, Benelli is lastly represented by Benelli within the North American markets.
Based by the six Benelli brothers in 1911, within the seaside metropolis of Pesaro, Italy, the unique Benelli manufacturing facility is now the Benelli museum, nonetheless absolutely owned by the model. Initially conceived as a model of ardour, Benelli quickly went racing with youngest brother Antonio “Tonino” rapidly attaining many victories. Racing in Italy advanced into racing internationally, with Benelli incomes two GP world championships. Yearly Benelli and town of Pesaro have fun Benelli week, a convention that started 13-years in the past on the firm’s a hundredth anniversary in 2011.
Keeway Group, the company supervisor of the Benelli model, additionally has different manufacturers to supply sellers a sturdy array of two-wheeled automobiles. Keeway’s rising complementing line of scooters and small displacement bikes may even be provided within the USA market, at a later date in 2024.
At November’s EICMA, the worldwide bike exposition going down in Milan, Italy, the aspect by aspect shows of Benelli and Keeway have been actually teaming with media, sellers, and shoppers, from all corners of our spherical planet. Attendees included over 400 distributor and vendor representatives from 66 international locations. With design studios in Italy and Spain, and first manufacturing in China, Benelli and Keeway are really worldwide manufacturers.
The preliminary 2024 Benelli fashions will probably be arriving within the USA within the first quarter of the 12 months, with extra fashions arriving within the second quarter. Specifics concerning the fashions heading to North America will probably be made out there within the very close to future.
Keeway America is a completely owned subsidiary of Keeway Group, with important workplaces and warehouses for distribution situated in Frisco, Texas, a suburb of Dallas. We welcome powersports professionals to inquire about becoming a member of our seasoned staff.
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