MV AGUSTA SET FOR A GREAT 2024
TRANSFORMATIVE GROWTH AND INNOVATION UNDER NEW LEADERSHIP
MV Agusta is happy to share an replace on a outstanding first half of 2024. Beneath the brand new management of PIERER Mobility AG, the corporate is present process vital transformations, with a number of key developments throughout numerous points of our operations. From the profitable launch of the Enduro Veloce, to the enlargement of our vendor community, and the introduction of progressive initiatives like MV Accademia, MV Agusta continues to strengthen its place as some extent of reference inside the motorbike trade.
PIERER Mobility AG Takeover and New Board
PIERER Mobility AG acquired a majority stake in MV Agusta, taking on the administration of the corporate and bringing numerous optimistic adjustments. Within the medium time period, an annual manufacturing quantity of greater than 10.000 MV Agusta premium bikes is predicted on the web site in Varese. The brand new board, led by Hubert Trunkenpolz, is about to drive MV Agusta’s transformation, paving the best way for progress and innovation.
New Merchandise
The launch of the Enduro Veloce, in April, marked a turning level within the historical past of MV Agusta. Worldwide media companions had the chance of testing it in Sardinia, with overwhelmingly optimistic suggestions. Distinctive in its cutting-edge expertise, superior efficiency, and modern design, the Enduro Veloce has set new requirements within the Journey phase.
The primary half of 2024 has additionally seen the launch of the Superveloce 1000 Serie Oro, which was offered to MV Agusta’s high clients via devoted previews. The brand new mannequin represents the achievement of a exact goal for MV Agusta: creating an object that embodies the needs of each motorcyclist. The mix of favor analysis, consideration to pure aesthetic pleasure, technological innovation, and breathtaking efficiency has allowed MV Agusta to attain the bold targets set at first of the venture. At present, the market sees a motorbike that undoubtedly represents a dream come true, actually embodying the form of need. Restricted to 500 items, the primary items shall be arriving to market within the subsequent few weeks.
Deliveries of two different unique fashions have startedin the primary 6 months of the 12 months: the LXP Orioli and the Brutale 1000 RR Assen. These two restricted editions each embody the MV Agusta identification via craftsmanship, superior consideration to particulars and breathtaking efficiency.
Supplier Community
In depth efforts have been made to boost the MV Agusta official vendor community: we’re completely on observe to achieve the goal of 230 sellers by the top of 2024. This quantity contains 30 service factors, the place clients can have their MV Agusta bikes taken care of by factory-trained technicians.
Among the many most vital new dealership openings within the first half of 2024 are our flagship shops that embody the model’s identification: Los Angeles in North America, Plymouth within the UK, and Valencia in Spain. These shops not solely provide our full vary of merchandise but in addition present an immersive MV Agusta expertise.
Italy, MV Agusta’s homeland, has seen the opening of recent dealerships in beforehand underserved areas resembling Florence, Bari, and Cesena, guaranteeing that extra clients have entry to our services. New shops are on their method within the second half of the 12 months.
Appointing new sellers represents solely an preliminary step to make sure an optimum stage of buyer care, product accessibility and model illustration. One other basic job is guaranteeing the correct amount of coaching, and with this goal in thoughts, MV Agusta deployed the MV Accademia again in April. This initiative consisted in an intensive vendor coaching programme that came about proper after the Enduro Veloce Worldwide Press launch, to which the worldwide vendor community was additionally invited. They’d the chance to expertise the brand new mannequin in addition to to participate in a coaching occasion specializing in product data, customer support excellence, and technical expertise. The MV Accademia represents a groundbreaking initiative and an absolute first within the firm’s historical past. By equipping sellers with the very best stage of coaching, MV Agusta ensures that clients obtain unparalleled service and assist, reflecting the model’s dedication to high quality and efficiency. Coaching modules are additionally continually deployed to make sure that MV technicians are at all times up to the mark with the most recent expertise equipping every MV Agusta mannequin.
Essential to buyer satisfaction is the sellers’ capability to service and preserve MV Agustas successfully. One of many greatest challenges in 2023 was represented by components availability, which was removed from optimum because of the warehouse switch to Austria whereas system integration was going down. These challenges have now been overcome and components at the moment are obtainable to sellers inside just a few days from the order being positioned.
Due to the profitable decision of such a problem, MV Agusta launched the “We Care” marketing campaign in March. This marketing campaign invited all MV Agusta homeowners of post-2018 fashions to take a complimentary bike test and to benefit from a 20% low cost on service components. The intention was to reconnect clients with the vendor community worldwide and to allow them to expertise the corporate’s dedication to putting its clients on the forefront of their operations, aligning completely with the customer-centric strategy which is among the core values of MV Agusta’s revitalised imaginative and prescient.
The model is positioned inside the luxurious phase of the motorbike trade. Nonetheless, underneath PIERER Mobility AG’s management, this luxurious has change into extra accessible globally via quite a few initiatives, together with advantageous cost phrases, trade-in packages, and extra.
Motorbike Artwork
MV Agusta produces Artwork on two wheels and this sturdy model identification is being corroborated by a number of initiatives.
Following its extremely acclaimed debut at Artwork Basel Miami final December, the MV Agusta Superveloce Arsham has continued to captivate audiences on the prestigious Biennale Venezia. This iconic motorbike, born from the collaboration between MV Agusta and famend artist Daniel Arsham, highlights the dedication to mixing artwork and engineering, creating bikes that aren’t solely high-performance machines but in addition artistic endeavors.
The Superveloce Arsham remains to be on show at Chiesa di Santa Caterina in Venice on the Arsham 2024 exhibition.
The Superveloce Arsham was additionally on show on the FuoriConcorso occasion, within the beautiful surroundings of Lake Como. FuoriConcorso, a revolutionary occasion collection and neighborhood, brings collectively likeminded automotive fans at a number of the world’s most iconic and splendid locations. MV Agusta, the only real motorbike companion of the occasion, displayed the Superveloce Arsham alongside the Superveloce 98 and the Enduro Veloce.
Additionally, MV Agusta’s Dragster mannequin featured within the film “Argylle”. This high-profile placement, a testomony to the enduring standing and timeless enchantment of our bikes, symbolized the synergy between high-octane cinema and precision engineering. MV Agusta’s presence on this cinematic masterpiece was celebrated by a one-off Dragster RR that includes the signature yellow Argylle sample.
The similarities between MV Agusta and high-end watchmakers was underlined by the announcement of the unique partnership with the primary version of the Milano Watch Week, set to happen October 4-6, 2024. This prestigious exhibition will have fun the artwork of watchmaking, merging it with the best Italian excellence — and making it an occasion that celebrates “la dolce vita”. MV Agusta takes fixed inspiration from the watch trade with which it shares craftsmanship and a focus to particulars, in addition to the deal with at all times creating iconic objects destined to change into collectors’ musts. As well as, the presence of extremely curated and valuable devoted kits provided with each MV Agusta restricted version, reminds of the “field and paper” logic, typical of the watch trade.
For MV Agusta lovers
MV Agusta is proud to announce the discharge of the brand new MV Agusta e-book: “MV Agusta Motorbike Artwork, The New Period”, which tells the wealthy historical past and legacy of our model. This superbly crafted quantity is a must have for any motorbike fanatic and a tribute to the eagerness and dedication that drive MV Agusta.
MV Agusta followers also can benefit from the newest attire collections that includes trendy and useful designs that mirror the spirit of MV Agusta. From driving gear to informal put on, every certainly one of these collections provides its personal trendy tribute to MV Agusta’s Italian heritage and dedication in providing distinctive high quality and impeccable craftsmanship, within the purest Motorbike Artwork spirit.
Luca Martin, CEO of MV Agusta Motor S.p.A., commented: “I’m extraordinarily pleased with what has been performed in the course of the first half of 2024, which has been a transformative interval for MV Agusta, which remains to be ongoing. With the assist of PIERER Mobility AG and our devoted workforce, we’re equipped for unprecedented progress and success. We’re dedicated to delivering distinctive merchandise and experiences to our clients.”
