MOTORSPORT EXOTICA LAUNCHES REVAMPED WEBSITE, WELCOMES CREATIVE DIRECTOR MICHAEL ARON, AND ANNOUNCES “A NIGHT OF MACHINERY & INDULGENCE”
Motorsport Exotica, the Burbank, California-based performance motorcycle facility known for bespoke builds and precision engine work, has unveiled a fully revamped website, welcomed marketing veteran and former AFM road racing champion Michael Aron as creative director, and announced its upcoming showcase event, A Night of Machinery & Indulgence, on Saturday, July 18, 2026 from 7-11pm.
The new motorsportexotica.com site is live. Standout features include a bespoke gallery that showcases some of the shop’s most exclusive builds, giving visitors an inside look at the machines and the craftsmanship that have earned the shop its reputation across Southern California.
Aron joined earlier this year to lead the brand’s next chapter. Founder Jarred Fixler said the hire was overdue. “I asked around the paddock about who really knew this world from the marketing side,” said Fixler. “The same name kept coming back: Michael from Mojotown. He’s worked with and sponsored some of the best in the business, and he understands what we do here, which is a plus.”
Michael spearheaded the creative direction for the upcoming event, “A Night of Machinery & Indulgence,” billed as a memorable evening. Bespoke motorcycles, fine dining, hand-rolled cigars, DJs, and a room curated for collectors, builders, and connoisseurs.
The event is hosted by Motorsport Exotica with title sponsor Merrill | The Hill Country Group, a Bank of America company, presented with Counter Culture, cigars by Nobleza, and legal partner Margarian Lemon Law Firm.
Tickets and event details available at machinesandindulgence.rsvpify.com or motorsportexotica.com
Motorsport Exotica
2529 N. ONTARIO ST
BURBANK, CA 91504
(310) 882 – 9772
office@motorsportexotica.com
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