Typically it’s factor to brag about your bikes… particularly while you’re Ducati, and also you’ve bought gross sales figures so good, they will’t even await the annual report.
The share isn’t significantly overpowering, however Staff Purple has damaged their world gross sales report nonetheless: These previous six months have seen a +5% progress in all markets for Ducati, with 34,976 bikes delivered in complete.
Prime markets embrace:
- Italy (6,639 bikes, +10%)
- The US (4,505 bikes, +11%)
- Germany (4,217 bikes, +13%)
As anticipated, Bologna’s Multistrada V4 holds her place as Ducati’s top-seller, with 6,382 bikes delivered between January and June of 2023. The enduring Monster prowls the second-place podium at 4,299 bikes, whereas Staff Purple’s Scrambler Ducati 800 household sits at 3,581 bikes delivered.
All informed, Ducati’s positively in her zone – and Francesco Milicia, Ducati’s VP of International Gross sales and Aftersales, is grateful for the uptick popping out of years of product delays.
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“We reached a report 34,976 bikes delivered, proving that our passionate shoppers proceed to understand our product vary, which is now wider than ever,” enthuses Milicia in Ducati’s current press launch.
“The provision bottlenecks skilled final yr are actually over however the world competitors out there is extra intense post-Covid due to higher product availability.”
“Our dedication to strengthen the satisfaction of our Ducatisti is stronger than ever and their steady belief offers all of the folks in Borgo Panigale further motivation.”
