We’ve acquired Jochen Zeitz, Harley’s CEO, in an interview with Kyodo Information speaking about getting electrical bikes into Japan’s markets.
… However wait, didn’t LiveWire go public late final 12 months? Didn’t they simply get themselves a brand new CEO to take over for Jochen Zeits, and wasn’t that simply finalized 4 days in the past?
Sure, and sure.
Regardless of all of this, Zeitz is stating that “the corporate’s electrical bike division… was spun off in 2022 however stays underneath its management.”
At present, Zeitz sits on LiveWire’s board as their Chairman – and whereas the person’s function within the electrical model is but to be detailed in a public press launch, there’s no denying that Harley’s CEO is simply as obsessive about electrical energy as he ever was.
LiveWire’s S2 Del Mar. Media sourced from LiveWire.“There’s a long-term transition from combustion (engines) to regardless of the know-how goes to be,” CEO Jochen Zeitz imparts within the interview.
“We wish to be a pioneer within the transition.”
Harley’s makes an attempt to play pioneer within the electrical markets of Japan could have LiveWire choices competing towards Yamaha and Honda, each of whose items don’t converse to Zeitz as hefty competitors for LiveWire machines.
“I’ve but to see an electrical bike from Japanese manufacturers within the phase the place LiveWire is competing,” says Zeitz, who thinks that LiveWire bikes “are larger than rival merchandise.”
See additionally
LiveWire’s S2 Del Mar. Media sourced from LiveWire.Who Will LiveWire Promote Their Bikes To in Japan?
Whereas Zeitz believes that larger is healthier in at this time’s two-wheeled equation, the Chairman can be convicted that LiveWire’s tech shall be a second huge purpose to purchase.
LiveWire’s S2 Del Mar. Media sourced from LiveWire.Why Japan?
As of at this time, we’re advised that Japan is the second largest marketplace for Harley-Davidson bikes – second solely to America, in actual fact.
Because of this Zeitz’s talks about Harley’s motion in Japan might quickly bleed over to Western shores, and vice versa.
Backside line, those that “anticipate to have highly effective engines on their bikes” will all the time solid a eager eye on Harley’s lineups; the query is whether or not or not conventional gas will preserve the enduring bike marque in keeping with their Hardwire Technique.
