Kawasaki Celebrates 70 Years of Bikes
Milestones by means of the A long time
Foothill Ranch, Calif. – In September of 2023, Kawasaki Motors celebrates its seventieth anniversary of creating bikes, first making its forays into the motorbike enterprise in 1953. After the tip of World Conflict II, Kawasaki produced motorbike engines below the identify of “Kawasaki Machine Works.” Since then, Kawasaki has continued to Let the Good Occasions Roll® and has strived to share “Enjoyable to Experience” bikes with our clients all over the world. At this time, Kawasaki bikes are offered in additional than 90 international locations and areas.
To commemorate Kawasaki Bikes’ 70-year anniversary, a particular exhibition can be held at Kawasaki USA Heritage Corridor in Foothill Ranch, California in addition to Kawasaki Good Occasions World in Kobe, Japan beginning in September 2023. The show will give attention to the historical past of the motorbike enterprise within the U.S. market, which marked a serious turning level in Kawasaki’s abroad technique. Will probably be the primary in a collection of occasions to commemorate this particular anniversary.
Working towards upholding our mission assertion of “Working for the happiness and pleasure of all these whose lives Kawasaki touches,” Kawasaki goals to maintain shifting ahead and rising into the longer term.
Kawasaki’s Motorbike Enterprise within the U.S. Market
Kawasaki’s path to success within the motorbike trade, which started with the launch of the KE-1 motorbike engine in 1953, was not a easy one. A number of efforts had been made to attempt to broaden gross sales, together with working with buying and selling corporations to broaden to abroad markets, along with a enterprise alliance and subsequent merger with the Meguro Manufacturing Firm. Nevertheless, every of those efforts failed to provide the gross sales outcomes that Kawasaki had hoped for.
It was determined that promoting on to sellers could be the higher enterprise mannequin, so in 1966 American Kawasaki Motors was established. Kawasaki’s US operations started with solely 10 workers and adopted an modern coverage of “localism” earlier than occurring to develop bikes just like the Kawasaki A1 Samurai 250, Kawasaki H1 500 Mach III and iconic Kawasaki Z1 900 for the U.S. market. Early on, Kawasaki USA launched a brand new type of gross sales coverage geared toward growth that included the trade’s first mannequin yr system and labored to strengthen relationships with sellers by establishing branches in each area of the U.S., thereby consolidating its base within the U.S. market.
In 1974, Kawasaki made a $20 million funding to construct a producing plant in Lincoln, Nebraska to be in-line with a coming shift to a floating alternate charge within the U.S. Kawasaki’s Lincoln plant turned the primary plant constructed by any Japanese auto or motorbike producer within the U.S., and it stays Kawasaki’s important plant to this present day. It’s the place all Kawasaki Jet Ski® private watercrafts and facet x sides together with the Teryx® and MULE
are nonetheless manufactured right now.
Together with this yr marking the seventieth anniversary of Kawasaki Bikes, two different well-known manufacturers within the U.S. market the KX and Jet Ski® model will mark their 50-year anniversaries, whereas subsequent yr the American-born Ninja® model will mark its fortieth anniversary.
ABOUT KAWASAKI
Kawasaki began full-scale manufacturing of bikes over a half century in the past. The primary Kawasaki motorbike engine was designed based mostly on technical know-how garnered from the event and manufacturing of plane engines, and Kawasaki’s entry into the motorbike trade was pushed by the corporate’s fixed effort to develop new applied sciences. Quite a few new Kawasaki fashions launched over time have helped form the market, and within the course of have created enduring legends based mostly on their distinctive engineering, energy, design and using pleasure. Sooner or later, Kawasaki Motors, Ltd. is dedicated to sustaining and furthering these strengths which can certainly give start to new legends.
Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki bikes, ATVs, facet x sides, and JET SKI® watercraft by means of a community of roughly 1,100 impartial retailers, with near an extra 7,700 retailers specializing usually goal engines. KMC and its associates make use of practically 3,100 folks in the US, with roughly 260 of them positioned at KMC’s Foothill Ranch, California headquarters.
Kawasaki’s tagline, “Let the Good Occasions Roll.®”, is acknowledged worldwide. The Kawasaki model is synonymous with highly effective, fashionable and category-leading automobiles. Details about Kawasaki’s full line of powersports merchandise and Kawasaki associates may be discovered on the Web at www.kawasaki.com
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