Christy LaCurelle Chosen as President and Chief Govt Officer of
MIC, MSF, SVIA, and ROHVA
IRVINE, Calif., August 1, 2024 — The impartial boards of the Motorbike Trade Council, Motorbike Security Basis, Specialty Automobile Institute of America, and the Leisure Off-Freeway Automobile Affiliation voted to pick out Christy LaCurelle as President and Chief Govt Officer of all 4 powersports associations, representing stakeholders throughout the business.
“I’ve made it my life’s work to assist as many individuals as doable study and love life on two, three, and 4 wheels, and having the ability to deliver my advertising and marketing experience and powersports ardour to guide these associations is a privilege,” stated LaCurelle. “I’m trying ahead to working with the groups to get extra folks using and driving, to take coaching, and to all the time apply secure using and driving habits whether or not they’re on the street or the path.”
LaCurelle has a monitor document of constructing platforms and groups that create engaged riders and security lovers.
“With Christy’s twenty years of expertise, spanning all elements of powersports, and deep business connections, she’s going to have the ability to hit the bottom operating and lead the groups to continued success,” stated Derek Brooks, Chair of the Motorbike Trade Council.
“Christy’s work and long-standing dedication to motorbike security will serve riders, RiderCoaches, and the broader coaching group properly,” stated Croft Lengthy, Chair of the Motorbike Security Basis. “We’re trying ahead to her main the MSF workforce in rider schooling growth, recruiting extra RiderCoaches, and rising the curiosity and demand for rider security and schooling.”
“Earlier this 12 months, the boards assembled a search committee to determine a pacesetter for all 4 associations. I wish to thank the inner groups for his or her persistence by way of this search course of. This complete course of enabled us to attach with many certified candidates and finally discover that Christy is the most effective particular person to guide the organizations and its abilities to grab alternatives and work by way of challenges with success,” stated Marc-Andre Deschenes, Chair of the Specialty Automobile Institute of America.
“I wish to thank Scott Schloegel and Diana Sanchez for assuming the extra accountability of main these associations whereas we performed this in depth search course of. Regardless of already having monumental workloads, Scott and Diana graciously and deftly led the employees by way of this time of super change whereas reaching some exceptional outcomes,” stated Ryan Stiver, Chair of the Leisure Off-Freeway Automobile Affiliation. “Scott and Diana have ensured these associations may have a seamless transition for Christy to take us into the subsequent chapter.”
LaCurelle’s first day on the Associations will likely be September 3. Schloegel and Sanchez will stay of their present roles by way of September 3.
“I’m trying ahead to becoming a member of the workforce, studying in regards to the work, and main the workforce to better outcomes sooner or later,” stated LaCurelle.
MOTORCYCLE INDUSTRY COUNCIL
The Motorbike Trade Council, beneath its marquee market growth model, Journey With Us, is working to introduce everybody to the incomparable thrill of using a motorbike. The MIC is a not-for-profit commerce affiliation representing motorbike producers, distributors, aftermarket corporations, sellers, retailers, and quite a lot of associated organizations offering important assist to the powersports business. The MIC advocates for truthful coverage and regulatory environments, works to ship precious information to the business, and strives to deliver the enjoyment of using to everybody, in every single place.
Established in 1914, the MIC is headquartered in Irvine, Calif., with a authorities relations workplace in metropolitan Washington, D.C. Sustain with the business affiliation on X @followMIC, on-line at MIC.org, and thru the weekly MIC RideReport.
MOTORCYCLE SAFETY FOUNDATION
The Motorbike Security Basis promotes security by way of rider coaching and schooling, operator licensing assessments, and public info packages. MSF works with the federal authorities, state businesses, the army, and others to supply coaching for all talent ranges so riders can take pleasure in a lifetime of secure, accountable motorcycling. Requirements established by MSF have been acknowledged worldwide since 1973. The MSF is a not-for-profit group endorsed by American Honda Motor Co., Inc.; BMW Motorrad USA; BRP, Inc.; Harley-Davidson Motor Firm, Inc.; Indian Motorbike; Kawasaki Motors Corp., U.S.A.; KTM North America, Inc.; Suzuki Motor USA, LLC; Triumph Bikes America; and Yamaha Motor Company, U.S.A. For security info or to enroll in an MSF Primary RiderCourse close to you, or to study extra in regards to the many different MSF course choices, go to MSF-USA.org or name (800) 446-9227. Comply with @msf__usa to maintain up with MSF on X, Fb, and Instagram.
SPECIALTY VEHICLE INSTITUTE OF AMERICA
The Specialty Automobile Institute of America is the not-for-profit nationwide business affiliation selling secure and accountable use of all-terrain automobiles (ATVs) by way of rider coaching, public consciousness campaigns, and state laws. The SVIA additionally works to protect entry to off-road using areas and develop using alternatives. Accredited by the American Nationwide Requirements Institute, the SVIA develops requirements for tools, configuration, and efficiency necessities of ATVs. Based mostly in Irvine, Calif., the SVIA is sponsored by American Honda Motor Co., Inc.; BRP, Inc.; CFMOTO Powersports, Inc.; Champion Motorsports Group, LLC; Kawasaki Motors Corp., U.S.A.; Polaris Inc.; Suzuki Motor USA, LLC; Textron Specialised Automobiles; and Yamaha Motor Company, U.S.A. Go to SVIA.org. For security info or to enroll within the ATV RiderCourse nearest you, go to ATVSafety.org or name (800) 887-2887.
RECREATIONAL OFF-HIGHWAY VEHICLE ASSOCIATION
The Leisure Off-Freeway Automobile Affiliation is the not-for-profit nationwide business affiliation selling secure and accountable use of ROVs (additionally known as side-by-sides or UTVs). Accredited by the American Nationwide Requirements Institute, ROHVA develops requirements for the tools, configuration, and efficiency necessities of ROVs.
Based mostly in Irvine, Calif., ROHVA is sponsored by American Honda Motor Co., Inc.; BRP, Inc.; Kawasaki Motors Corp., U.S.A.; Polaris Inc.; Textron Specialised Automobiles; and Yamaha Motor Company, U.S.A. For security info or to enroll within the ROV Primary DriverCourse nearest you, go to ROHVA.org or name (866) 267-2751.
