MV AGUSTA SET TO STAY IN SCHIRANNA WITH PIONEERING REVAMP PROJECT FOR ITS HISTORIC HEADQUARTERS
all about MV’s technique, its current scenario and future developments.
Varese – Shortly after the beginning of the collaboration with its new companion, PIERER Mobility AG, MV Agusta takes a recent look at the moment state of the enterprise and, extra importantly, its plans for the long run. MV Agusta has at all times created merchandise that go effectively past the idea of straightforward bikes, bringing in feelings, turning consideration to particulars and craftsmanship into a real type of artwork, therefore the model declare “Bike Artwork”.
Apart from feelings and glam, concrete features of the current and way forward for MV Agusta, beginning with its manufacturing footprint and its industrial strategic plan, are essential factors to contemplate. In the present day, MV Agusta has a possible manufacturing capability of 15.000 items per yr, with every bike handcrafted by the most effective engineers within the trade, who’ve an actual obsession for particulars and perfection, and mix their love and keenness for his or her commerce with the usage of probably the most superior expertise.
The current acquisition of a stake within the firm’s capital by PIERER Mobility AG introduced a renewed dedication in setting formidable business targets, with the model now aiming to distribute its services worldwide by means of a community of 180 chosen dealerships by the tip of 2023, with a robust presence in North America and Europe, but in addition in South America and Asia, with 100 sellers presently working in these markets. Every MV Agusta dealership will characterize the model and serve their prospects on the identical premium and unique degree worldwide, making certain a customer-centric strategy and a benchmark-setting degree of service and professionalism.
MV Agusta’s exclusivity is not going to come solely from the standard and class of its product, but in addition from the entire expertise that prospects and followers can have when in contact with the model. In reality, MV Agusta attracts inspiration from the most effective firms on this planet to undertake their strategy when it comes to buyer care and model illustration.
With greater than 78 years of historical past, and a racetrack star because the very starting, MV Agusta is a real legend, additionally because of the truth that it has at all times stored true to its roots, and the manufacturing of its merchandise has been maintained on the historic plant of Schiranna at Lake Varese. The location extends over 130.000 sq. metres, of which greater than 20.000 indoors.
To additional improve the current location, in addition to the local people, an formidable refurbishment plan is presently underway. As soon as accomplished, this undertaking will present model new headquarters boasting the newest and most revolutionary options when it comes to expertise and sustainability, with a substantial amount of consideration being additional paid to the working setting. All departments, from the manufacturing shopfloor to workplaces, to R&D labs, can be totally renovated creating state-of-the artwork working environments that, on the identical time, preserve the attract of MV Agusta’s legendary historical past. A museum will, the truth is, even be created, to rejoice the legend of MV Agusta and switch the brand new house of the corporate into an actual shrine of motorcycling for all MV Agusta followers and bike fans.
Along with Schiranna, MV Agusta has one other pearl hidden away proper within the coronary heart of Italy’s motor valley, in San Marino, a land exuding ardour for motor racing: CRC, the beating coronary heart of the design and engineering of MV Agusta’s dream. Greater than 40 among the many trade’s greatest engineers and designers work collectively at CRC, utilizing probably the most superior applied sciences to develop beautiful 2-wheeled artistic endeavors that can be produced on the shores of Lake Varese.
Timur Sardarov, CEO, MV Agusta Motor S.p.A., mentioned: “The way forward for MV Agusta has by no means been so brilliant, and holds many thrilling moments for us. The corporate is working at growing new fashions that, in keeping with the scenario of the respective markets, will see the sunshine within the coming months and years.”
Luca Martin, COO and Board Member, MV Agusta Motor S.p.A. mentioned “In MV Agusta we craft feelings and we will say that we’re probably the most fascinating and unique bike model on this planet. With the help of Pierer Mobility AG we can implement business constructions and processes that can allow us to succeed in increasingly more fans everywhere in the world and create a singular relationship with all of them. We wish to name every of our prospects by title.”
