Kevin Elliott Sr., the longtime President and proprietor of Championship Cup Sequence (CCS) and American Sportbike Racing Affiliation (ASRA), died from liver failure Sunday night time, January twenty ninth in a hospice in Florida. He was 64.
Elliott was a former racer who labored as an official for Roger Edmondson-owned CCS from 1987 to 1991.
Elliott received out of the game for some time and owned his personal bar at one level.
“Then in 1998,” Elliott instructed Roadracingworld.com in an interview November 24, 2022, “when he [Roger Edmondson] was going to promote it to Tempo Motorsports (which grew to become Clear Channel), they talked me into coming again as a result of they wanted somebody who might run the factor after the sale. Then, we purchased it from Clear Channel on January 1, 2006.”
Elliott had a really robust time holding CCS and ASRA going since 2020, when the COVID pandemic shut down or in any other case restricted many public occasions, together with motorbike street races at big outside venues. However even after COVID restrictions had been lifted, racers didn’t come again in the identical numbers as they’d previously, in keeping with Elliott, and CCS/ASRA slipped into debt.
Elliott took on the duty of holding the Daytona 200 going when MotoAmerica purchased the rights to advertise the AMA Nationwide Sequence and couldn’t attain a cope with Daytona Worldwide Speedway to run the race. Underneath his steering, the occasion rapidly grew from an historic low 29 entries in 2014 (the final yr it was run by Daytona Motorsports Group, or DMG), to greater than double the entries, at 67. MotoAmerica took the occasion over in 2022 and in doing so additionally took over what had been the normal spring ASRA/CCS occasion weekend, which was a key occasion for Elliott’s group; the lack of income from that occasion contributed to the demise of ASRA/CCS.
On the finish of 2022, ASRA/CCS was acquired from Elliott by Mark Lienhard and Alex Spellman, however coping with enterprise struggles, the pending acquisition, and the dying of his son Kevin Elliott, Jr. in September 2022 all took a heavy toll on Kevin Elliott, Sr.
Elliott was usually a jolly man who could possibly be effectively coping with a irritating and disturbing scenario one second after which flip round, make a joke, and let loose a hearty snort the subsequent second. These qualities and others allowed him to draw and preserve a loyal group of officers who stored ASRA and CCS occasions working easily and earned him the respect of many professionals working within the motorsports trade.
Subsequent of kin embody father Carl Elliott and stepmother Andrea Elliott; brother Michael Elliott and sister in legislation Robin Elliott; brother Terry Elliott; step sister Terra Bassi; son Nick Campbell and daughter in legislation Dana Campbell; daughter Jennifer Sims and son in legislation Joshua Sims; son Invoice Elliott; and a number of grandchildren. He’s preceded in dying by his mom Roxie Elliott and his son Kevin Elliott, Jr.
God Velocity, Kevin Elliott.
