wBW Weekly Information Spherical-Up: June 14-21 Version


The cicadas are in full swing, warmth rays are of their second, and warmth waves are urgent down on all sides to herald the summer time solstice. 

Seems like a fantastic excuse to get away from all of it and swing over two wheels for an hour of eight, yeah? HAPPY WORLD MOTORCYCLING DAY, BABY!!! Hope the day’s cruise is an efficient one.

We’ve obtained an inventory of newsies ready for everytime you’re again on the town with that wince-worthy sunburn. Matters up on right this moment’s roster embrace the next:

  1. MV Agusta’s committing to 10,000 bikes a yr (15,000 max)
  2. CAKE’s resurrected below new possession (cue the zombie arms)
  3. Triumph lastly revealed the bike impressed(ish) by Elvis’s “Memphis Gang”
  4. Journey Rider Bike Week Pageant is nigh, and Royal Enfield is rolling into Shakespeare’s previous playgrounds (actually, on each counts) with their Himalayan 450 and a slew of actions for the lots

Right here we go, Goonies. 

Will PIERER Push for 100% Possession of MV Agusta?

Timur Saratov, ambassador, advisor and vice-chairman of MV Agusta. Media supplied by Roadracing World.

MV Agusta Goals for Annual Gross sales Objective of 10,000 Bikes

Whereas PIERER Mobility’s 50.1% half in MV Agusta’s success carries the same old complexities of motorcycle manufacturers altering fingers, one factor’s for certain: MV Agusta’s obtained extra help than ever earlier than. 

Extra help, extra potential for bikes. 

Working example: In accordance with GPOne, MV Agusta’s planning on ramping bike manufacturing to 5000 bikes by the top of this yr. With a medium-term gross sales goal estimating 10,000 bikes (and a most manufacturing restrict of 15,000 bikes), MV Agusta’s struggles look like over, with one exception. 

Will PIERER Mobility purchase extra of MV Agusta, like they did with Husqvarna and GASGAS? In the event that they do, what does that imply for MV Agusta bikes? 

As all the time, PIERER board member Hubert Trunkenpolz is prepared and keen to reply the more durable questions:

I assume that we’ll discuss in regards to the subsequent tranche of shares in two years’ time, as a number of agreements are resulting from expire. With the Sardarov household, we now have a nice second shareholder who’re blissful that we at the moment are operating the corporate… However sooner or later, shareholder Sardarov will come and counsel that we provide the following tranche. There are already letters of intent as to how this may be achieved, however we’re below no time stress. 

It was essential for us to grow to be the bulk shareholder and achieve management of the MV Agusta firm, as a result of in any other case you’ll be able to’t restructure it. This step has been taken, it’s working. On this respect, the present state of affairs is completely okay for us.”

– Hubert Trunkenpolz, Director / PIERER Mobility board member, PIERER Mobility (GPOne)

Lengthy story quick, PIERER is cool with the 50.1% possession – they wanted that a lot to restructure MV Agusta – however talks have already begun on what an extra majority stake would appear like. 

Are you excited in regards to the potential of PIERER Mobility claiming full possession of MV Agusta?

Electrical Every thing: CAKE’s Apparently Again

An electric motorcycle .
A view of a CAKE motorbike hooked as much as the wall, charging. Media supplied by Tech Crunch.

…And below new possession, too.

Again at first of February, we coated CAKE’s failure to lock in C-round traders, in addition to their subsequent submitting for chapter. Since then, the corporate has been comparatively quiet, maybe partially because of the huge recall performed on their Kalk mannequin resulting from battery cell failure

Put poetically, CAKE’s been handed the wetter finish of the umbrella for some months now – so what’s this information of CAKE below new possession? 

In accordance with CAKE’s personal press launch, all firm belongings and mental property at the moment are within the fingers of a Norwegian marque referred to as Brages Holding AS. This poses an enormous query: What does Brages Holding see in CAKE, and why Norway?

Nicely, I’d take into account buying an electrical automobile too if I lived in a rustic like Norway that gave EVs unfettered use of bus lanes, zero tolls, and 0 taxes on EV purchases (with a 25% VAT tendency in Norway, that’s enormous). 

Of the vehicles offered in Norway in 2023, 85% had been registered as electrical vehicles (The Verge). 

Digernes, proprietor of Brages, has additionally launched the next quote to CAKE’s platform:

“As a automotive retailer in Norway, we now have witnessed how briskly the electrification shift can go when individuals set their minds to it. Now, we imagine the transformation within the micro-mobility sector will speed up as effectively. 

Once we first related with CAKE as a retailer, we fell in love with their merchandise, the design, the craftsmanship, and the story behind CAKE. Our aim in buying CAKE was to evolve the model. 

We purpose to scale CAKE by constructing a sturdy retailer distribution community and reworking a outstanding Swedish initiative right into a Scandinavian success.”

– Espen Digernes, proprietor, Brages Holding AS (CAKE)

As for CAKE’s present state, we’re informed that the model’s earlier lineups of EV bikes are as soon as extra in the marketplace, and its headquarters have reopened and are prepared for enterprise. 

What do you assume will occur to future lineups of CAKE machines?

Ain’t No Saint: Triumph Reveals Bonneville T120 Retro

A limited edition Triumph motorcycle.
A view of the brand new restricted version Elvis Presley Bonneville T120. Media supplied by Triumph.

Design primarily based on Elvis Presley Charitable Basis bike

It was solely a short time in the past that Triumph put out a plea to the lots, requesting help to find any variety of the bikes related to Elvis Presley – particularly, the machines Presley was presupposed to have bought for his buddies, the Presley-coined “Memphis Gang.”

Whereas we haven’t but acquired an replace on how Triumph’s doing on all that, we DO have a front-row view of the tribute bike Hickley’s simply put out in commemoration of the King

In accordance with Triumph, the design scheme was impressed by the J Daar customized Bonneville that was made for the Elvis Presley Charitable Basis and, by extension, Elvis Presley’s ’68 Comeback Particular efficiency.

We’re informed there’ll solely be 925 of those bikes, every one given a quantity on a gold disc and a signed certificates of authenticity. As a nod within the path of their makes an attempt to seek out the Memphis Gang bikes, Triumph’s restricted Bonneville T120 may even carry a phrase identified to each Presley and the gang on an emblem on the entrance fender: “Taking Care of Enterprise in a Flash.”

Past that, count on buy of this bike to hold ahead the continued perks of Triumph’s can’t-stop-won’t-stop Bonneville T120. 

Are you eager on an Elvis Presley restricted version Bonneville T120?

Royal Enfield’s ‘Basecamp’ is Coming to Journey Bike Week Pageant

An adventure bike in front of mountains.
A view of Royal Enfield’s new Himalayan 450 in opposition to the backdrop of the Himalayan mountains. Media supplied by Royal Enfield (the bike) and Pinterest (the background).

The Himalayan units out for Warwickshire Shenanigans

Any time that Royal Enfield exhibits up at an occasion, you wish to be there, if just for the vibes – and I’m not simply richocheting off of my very own vibes with RE to present the reecommendation.

All nice-nice apart, Royal Enfield is backed by a formidable (learn: loaded) mother or father firm, Eicher Motors. Put this with the truth that the corporate’s largest stakeholder is the model’s 20,000-odd workforce, and you’re getting a journey from a close-knit and well-supported staff that backs Royal Enfield’s merchandise with their very own cash. 


In accordance with Visordown, Royal Enfield is attending the annual Journey Bike Pageant in Warwickshire, UK, to arrange a “Basecamp” expertise round their new debutante, the Himalayan 450. From June 28-30, riders can choose the brains of core staff members who contributed to the bike’s creation and attend masterclasses, demonstrations within the GoPro enviornment, and check rides (each on-road in addition to off-road). 

These of you wanting the latter, simply know that it comes with free cold and hot drinks. 

Y’all have one week to enroll, so right here’s the web site hyperlink,and have a good time. 

Are you excited in regards to the UK’s Aventure Bike Rider Pageant 2024?

*Media sourced from Triumph Bikes, Pipeburn, Tech Crunch, Royal Enfield, and Roadracing World*


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