Benelli Takes North American Distribution In-Home For 2024

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2024 Benelli TNT 302S.

Benelli bikes at the moment are imported and distributed in the US by Keeway America, a subsidiary of brand name co-owner Keeway Group, which can also be the model’s worldwide company supervisor. Keeway Motor Firm grew to become a Benelli shareholder in 2005.

Along with Benelli bikes, which is able to arrive at US sellers in early 2024, The Keeway Group additionally contains MBP bikes, EZI scooters, and Benelli bicycles, which we anticipate to see in the US by the top of 2024. Keeway America, primarily based in Frisco, Texas, takes over from Southern California’s SSR Motorsports, finest identified for its extremely profitable traces of cheap pit bikes.

Benelli Takes North American Distribution In-House For 2024: EIMCA
Benelli at EICMA 2023.

Keeway Group is predicated in China’s Zhejiang Province and is named Zhejiang Qianjiang Bike Group in China, the place it sells QJ Motor bikes. The Keeway Group is a subsidiary of Geely, which owns an intensive portfolio of car manufacturers, together with Volvo, Lotus, Polestar, and Good. Greely additionally has stakes within the Mercedes-Benz Group, Renault Korea Motors, and Aston Martin.

The Keeway Group two-wheelers are manufactured at varied factories in China, with design work in Italy and Spain. R&D is finished in Shanghai.

Benelli will begin 2024 with a seven-motorcycle lineup.

Benelli Takes North American Distribution In-House For 2024: TRK 702X
2024 Benelli TRK 702X.

There are 4 journey bikes—the TRK 702, TRK 702X, TRK 502X, and the TRK 502. We’ve examined the TRK 502 and TRK 502X, and had been impressed by many facets of the 2 ADV bikes. We’ve additionally completed a comparability check of the Benelli TRK 502 and Honda CB500X.

Two bare bikes can be accessible. The TNT 135 (which we’ve got examined and in contrast the TNT 135 to the Kawasaki Z125 Professional) and the TNT 302S. In 2018, we reviewed the Benelli TNT 300, a predecessor of the TNT 302S.

Solely new for Benelli in the US is the Imperiale 400. It’s an authentically retro-styled bike with an air-cooled single-cylinder 375cc motor, twin shocks, standard fork, and wire-spoke wheels. Look ahead to our overview of the 2024 Benelli Imperiale 400 quickly.

2024 Benelli Imperiale 400.

Notable absent from the Benelli lineup in the US are the Leoncino 500 and 800. We fairly preferred the Leoncino 500 once we examined it, and had been anticipating the arrival of the 800.

There are a number of Benelli bikes bought in different markets that we hope will make it to America, together with the Benelli 752 S trellis-framed sportbike and the 502 Cruiser.

It could possibly be time for a revival for Benelli, which was based 112 years in the past in Pesaro, Italy.



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