BMW Motorrad crowns its one hundredth anniversary with the strongest gross sales outcome within the firm’s historical past.
Munich. In its anniversary yr, BMW Motorrad delivered 209,257 bikes and scooters to clients, 3.1% greater than within the earlier yr and the very best gross sales quantity within the firm’s historical past. The areas of Europe, Asia and Latin America specifically made a big contribution to BMW Motorrad’s document gross sales quantity with document gross sales figures. Germany and North America additionally contributed to the document outcome with sturdy gross sales. The convincing product portfolio with profitable choices that characterise their respective segments and the market launch of well-liked new fashions such because the
high-powered BMW M 1000 R or the touring enduro icon BMW R 1300 GS had been sturdy arguments for the profitable efficiency in 2023.
Markus Flasch, Head of BMW Motorrad: “I want to thank our clients all around the world for the good belief they’ve positioned in us once more in 2023. With a document end in our anniversary yr, BMW Motorrad stays the world’s primary within the premium motorbike and scooter section and as soon as once more demonstrates the model’s profitable strategic orientation. Our market management in quite a few segments relies on innovation management, our extremely engaging product vary and our sturdy model. Primarily based on these three fundamental success components, BMW Motorrad is ideally positioned and I’m very assured concerning the yr 2024.”
Stable gross sales in Europe with document development in Japanese Europe.
With 116,012 (+ 4.7 %) bikes and scooters bought, Europe as a complete remained by far the strongest gross sales area for BMW Motorrad. Germany remained the strongest particular person market with 24,176 models (+ 0.2 %), adopted by France (21,668 models / + 2.1 %), Italy (16,179 models / + 3.3 %) and Spain (12,716 models / + 1.7 %). Japanese Europe additionally contributed to BMW Motorrad’s very pleasing total European efficiency with gross sales of 6,000 models, a document improve of 105.4 % and greater than double the earlier yr’s determine.
China, India, Brazil and Mexico made a big contribution to this success.
In different areas, a number of nations ended the yr with document gross sales. In Asia (47,061 models / + 1.6 %), each China (15,832 models / + 2.8 %) and India (8,768 models / + 20.4 %) achieved their greatest outcomes to this point. Brazil, with document gross sales of 14,106 autos (+ 8.1 %), and Mexico (7,088 models / + 6.8 %) additionally made a big contribution to BMW Motorrad’s document outcome.
The R 1250 GS and GS Journey, together with the extremely profitable new R 1300 GS, cleared the path.
The boxer fashions R 1250 GS and R 1250 GS Journey additionally delivered their customary sturdy efficiency, with gross sales of round 56,000 models. Along with the brand new R 1300 GS (4,528 models), which has been on sale since autumn 2023, the three GS fashions as soon as once more made a big contribution to BMW Motorrad’s document gross sales of 60,535 models (+1.62%).
Sporty four-cylinder fashions with undiminished dynamism.
The fascination with efficiency and using dynamics additionally resulted in a constructive gross sales pattern for the sporty four-cylinder fashions from BMW Motorrad. With 11,442 models bought
(+ 13.9%), the S 1000 RR underlined its prime place and market management within the supersport bike section, whereas the M 1000 R hyper roadster exceeded all expectations with 3,655 models delivered to clients. Along with the S 1000 R, the S 1000 XR and the unique M 1000 RR, 25,194 models (+ 7.5 %) of the high-performance four-cylinder fashions had been delivered to clients worldwide.
BMW Motorrad additionally achieved prime efficiency within the mid-range section and within the BMW Motorrad section of as much as 500 cc.
With a complete of 62,834 models bought (+ 3.2 %), the F sequence with two-cylinder engines and the G fashions with single-cylinder engines additionally made a big contribution to
BMW Motorrad’s document outcome. The F 750 GS, which is especially well-liked with new clients, was a specific spotlight, with 11,064 models bought (+ 15.6 %).
Clear market management for the CE 04 and robust efficiency of BMW Motorrad’s City Mobility vary.
With a share of round 70 % within the world marketplace for all-electric bikes and scooters with an output of greater than 11 kW, the CE 04 has secured itself the undisputed market management. With 7,177 models delivered, the expressive electrical scooter exceeded the earlier yr’s deliveries by 44 %. Supplemented by the 2 profitable scooters
C 400 GT and C 400 X, the City Mobility section of BMW Motorrad achieved a gross sales quantity of 20,460 models, which corresponds to a rise of 17.9 % in comparison with the earlier yr.
Optimistic outlook for 2024.
Stephan Reiff, Head of Gross sales and Model: “The gross sales document in our anniversary yr is each an honour and an obligation. With quite a few new, progressive fashions and merchandise for our clients, we at BMW Motorrad will do every little thing in our energy to construct on this document yr in 2024 and additional consolidate our main place within the premium section. Our new GS fashions specifically will play an essential position right here. This yr, our clients and followers can as soon as once more look ahead to quite a few world premieres, highlights, occasions and emotionally charged bikes provides.”
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