Pierer Mobility AG, proprietor of KTM, Husqvarna, and GasGas, now has a majority stake in MV Agusta. The household of outgoing MV Agusta CEO and Chairman Timur Sardarov will retain a 49.9 p.c stake in MV Agusta, and have “joint management” over the enduring Italian model. Pierer Mobility AG government board member Hubert Trunkenploz is the brand new MV Agusta CEO and Chairman with Sardarov taking over three roles—Vice-Chairman, marketing consultant, and model ambassador.
“MV Agusta embodies ardour and a singular sense of romance that captivated me, a seasoned entrepreneur, from day one,” Sardarov explains. “The non-public problem of guiding the corporate out of disaster and steering it in the direction of success by means of revolutionary enterprise methods, staff growth, and new product developments has been conquered. It’s an honor to play a task in shaping MV Agusta’s legacy. Over the previous 5 years, each the corporate and I’ve advanced considerably. Our progress collectively is a testomony to the transformative journey we’ve shared. My time with MV Agusta has been a pivotal chapter in my life, full of mutual joys and challenges. As I proceed to function a devoted Vice-Chairman, I’m dedicated to supporting the corporate and its ongoing success.”
Sardarov took over MV Agusta 5 years in the past, reviving the model after a near-bankruptcy in 2016. In accordance with MV Agusta sources, the corporate is predicted to have a “internet revenue for the primary time in a few years.” MV Agusta’s success has hinged on extremely fascinating restricted editions, usually made in affiliation with non-motorcycle manufacturers, that sometimes promote out the day they’re placed on sale. Moreover, MV Agusta introduced out 5 new fashions in 2023, and has an all-new journey bike resulting from be launched this 12 months. Through the Sardarov reign, MV Agusta continued to supply bikes solely in Schiranna, Italy, on the shore of Lago di Varese, and promoted its machines as “Bike Artwork”.
