There’s an terrible lot of East-meet-West happenings in our good motorcycling group.
Whereas Harley-Davidson continues their forage towards the long run with Hero Motocorp (and Zero Bikes will get in on an identical perk), KTM and CFMoto strengthen their ties for joyrides scatting pure jazz on up-and-coming seasons.
TVS Motors was one other one, having been BMW’s long-standing accomplice of ten years and bringing again Norton again in 2020, citing that rebuilding Norton’s model was the “largest precedence.”
Now, TVS goes one step additional by seeking to roll up alongside BMW / Norton bikes and enter Europe’s markets with their very own model’s price of two-wheeled stuff.
In accordance with Alex Whitworth from Visordown, the next TVS fashions can be within the EU by January 2024:
- Jupiter 125
- iQube S
- Apache RR 310
- Apache RTR 310
So, what was the catalyst that introduced concerning the integration of India’s third-largest bike producer into new markets?
Apparently, the Emil Frey Group – a company steeped in EU importing and retail – can be dealing with the distribution of TVS bikes into “choose nations.” – We haven’t been instructed exactly which nations these are, however assume that France can be on the prime of the checklist.
Naturally, each the Director of the Emil Frey Group and TVS’s Managing Director are excited to get issues going:
What do you consider TVS bikes coming to Europe?