TVS Bikes Will Quickly be in Europe


There’s an terrible lot of East-meet-West happenings in our good motorcycling group. 

Whereas Harley-Davidson continues their forage towards the long run with Hero Motocorp (and Zero Bikes will get in on an identical perk), KTM and CFMoto strengthen their ties for joyrides scatting pure jazz on up-and-coming seasons.

TVS Motors was one other one, having been BMW’s long-standing accomplice of ten years and bringing again Norton again in 2020, citing that rebuilding Norton’s model was the “largest precedence.”

A collection of riders having fun with the view on TVS bikes. Media supplied by TVS.

Now, TVS goes one step additional by seeking to roll up alongside BMW / Norton bikes and enter Europe’s markets with their very own model’s price of two-wheeled stuff. 

In accordance with Alex Whitworth from Visordown, the next TVS fashions can be within the EU by January 2024: 

  • Jupiter 125
  • Raider
  • iQube S
  • X
  • Ronin
  • Apache RR 310
  • Apache RTR 310

So, what was the catalyst that introduced concerning the integration of India’s third-largest bike producer into new markets? 

Apparently, the Emil Frey Group – a company steeped in EU importing and retail – can be dealing with the distribution of TVS bikes into “choose nations.” – We haven’t been instructed exactly which nations these are, however assume that France can be on the prime of the checklist. 

A TVS Raider. Media provided by TVS Motors.
A TVS Raider. Media supplied by TVS Motors.

Naturally, each the Director of the Emil Frey Group and TVS’s Managing Director are excited to get issues going:

This strategic alliance with Emil Frey is a vital step in our international growth technique. Europe can be a key marketplace for us, and thru this partnership, we purpose to carry our cutting-edge merchandise nearer to European prospects.”

Collectively, we’re excited to serve prospects and two-wheeler aficionados in Europe and sit up for a profitable partnership.”

– Sudarshan Venu, Managing Director, TVS Motor Firm (Visordown)

I’m very proud that TVS Motor Firm is counting on our experience within the European market and utilizing our distribution community to carry their nice merchandise to prospects. Our two firms complement one another completely and I sit up for seeing this partnership flourish.”

– Lorenz Frey-Hilti, Director of Emil Frey Group (Visordown)

What do you consider TVS bikes coming to Europe?

*All media supplied by TVS Motors*


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